I was thinking about all of the things that I haven't been doing for some time now. I haven't updated my RSS feeds for 5 months, I haven't submitted my web sites to the search engines in at least 4 months, I haven't updated my affiliate links in some time too. I haven't created any press releases and by not doing all of these things, I have let my rank coast and it has cost me position in the search engines - I need to find ways to convert traffic to my store www.mndcreativeconcepts.biz/catalog from visitors to purchasers.
One thing that I'm sure you are aware of, is that it takes time to build your brand, especially on the web. I have read and believe that it takes constant effort and probably a year to a year and a half to garner the kind of brand knowledge and loyalty that it takes to be successful.
I am going to make a committment to my success, I'll update my RSS feeds weekly, post new articles to my blog at least weekly, submit my web sites at least monthly, find and post to new and existing threads in forums that are pertinenant and generate a press release at least once a month.
I think I'll start by re-submitting web sites to search engines, that's always easy, I'll review the products that I have listed on Overstock.com Auctions. I'll make sure that the links I have to and from TOASA are current and have meaning. My RSS feed takes a little time, so I'll set up a spread sheet and keep track of all the different feeds that I have.
One more thing for today, I'm have been gathering information that I would like to share about SEO and getting noticed and garnering sales, the first contribution is going to be about writing a press release, this is an excerpt from Writing Press Releases.com:
There are seven basic elements that every press release should have in terms of content and how it appears:
FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter.
Contact Information: Skip a line or two after release statement and list the name, title, telephone and fax numbers of your company spokesperson (the person with the most information). It is important to give your home number since reporters often work on deadlines and may not be available until after hours.
Headline: Skip two lines after your Contact information and use a boldface type.
Dateline: This should be the city your press release is issued from and the date you are mailing your release.
Lead Paragraph: The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).
Text: The main body of your press release where your message should fully develop.
Recap: At the lower left hand corner of your last page restate your product's specifications, highlight a product release date.
I hope this has been helpful - safe surfing,
