Links | Links in your web page aren’t enough to help you out, they help the search algorithm for ranking your page among the millions of pages on the web. The more links you have to your page the better your page “fits” into a search result. Links on your page are the beginning though. That leads to reciprocal linking |
Links to a powerhouse | Links to a place like Overstock Auctions leads to more traffic for you and the association with Overstock will result in raising the importance of your web page to a higher position in search results. This works both ways, when someone searches for Overstock knickknacks, they first find Overstock then the next most important web page or site is listed beneath it, hence driving more traffic to your web page through association. |
Reciprocal linking | Now the more important factor in determining how important your web page is to searchers on the internet is “reciprocal linking”, the links that lead back to your page from another page, hence raising the importance of you page to someone else. |
Helping you, the web page owner | Affiliate linking banner ads on your web page provide an opportunity to attract more customers to Overstock through your page, linking to your home pages and “view all my auctions” gives people a short cut to your auctions. These things are a part of the calculation of value. That calculation comes from the number of people that visit vs. the number of transactions that take place. Where do you want people to buy their merchandise? From your auction! |
Portions of this article were take from the TOASA.org web and is copyright marked and has been approved for distribution. © TOASA 2005 all rights reserved
Darrell Mishler
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